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Independent education foundation Edge has collated public responses to MPs Ed Balls, Michael Gove and David Laws on what they would like changed in the education system.
Public response to MPs comes in the run up to the UK general election, with the competition heating up even more following the first live TV debate with the main party leaders.
Responding to the broadcast at the Westminster launch event today, secretary of state for children, schools and families Ed Balls MP said:
"Vocational qualifications are not second class - they are the key to jobs in the future. Every young person needs the skills and qualifications to give them a path to success and practical and vocational learning needs to be on a par with academic learning."
Commenting for the Conservatives, Nick Gibb MP, shadow minister for schools, said:
"We support high quality vocational qualifications, backed by excellent courses and experienced teachers. We're committing to developing University Technical Colleges and more Apprenticeship places in our manifesto."
Also speaking at the event, David Laws MP, Liberal Democrat shadow secretary of state for children, schools and families, said:
"I agree with Edge's recommendations and hope to incorporate them in our manifesto. All young people should have many opportunities open to them and providing a high quality vocational education is a vital part of this."
Following the delivery of all responses to the campaign, the broadcast will be seeded through social media, online advertising, through video-on-demand and supported by print adverts and media relations.
The supporting print and online creatives respond to the broadcast and research which shows 78 per cent of the population would like to see more quality practical and vocational learning on offer, by asking politicians “have you heard us?”
Additional research, launched to mark the first showing of the broadcast, demonstrates how important “the three E’s” – education, employment, the economy – will be in determining the vote for Britain’s first time voters.
Chairman of Edge, Lord Baker, commented:
“Edge has provided a platform for the public to have their say via all methods of communication from Twitter to video messages. The outcome is the first ever election broadcast generated completely by the public.
“The time is right for the next Government to make sure the current system helps all young people realise their individual talents. They must be able to recognise the many paths to success that come from a high quality education combining academic, practical and vocational learning.”
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