The advertising in Argentina ended 2009 with a total investment of $ 8,843 million, up 16.2% from the previous year, according to the latest quarterly report of the Cámara Argentina de Centrales de Medios (CACEM). The analysis indicates the fastest growing medium was the Internet, with 33.5%. Meanwhile, the share of television and newspapers remained more than three-quarters of the guideline.
Advertising investment in Argentina during 2009 was slower growth in 2008, where he had come to grow 24%. However, the remarkable performance of the last quarter to values close to those of recent years, managed to improve the trend, until the third quarter recorded a growth of 13.7%
The report notes that the physical volumes showed a decline of 1% on-year. There, the Cable Television and the Open show an increase of 10% and 3% respectively and to a lesser extent with 1% Capital Radio.
In an election year, political parties were the most increased their advertising spending, increasing spending by 88%. Behind them, left the pharmaceutical industry, with 51% and the record, with 41%. Moreover, decreased the most investment were food (-5.7%) and non-alcoholic beverages (-5.4%).
By 2010, the Chamber stressed that we would be facing a year of real advertising growth underpinned by both the Government and private sector. Also interesting is that three events marked the passing of the year. First, the World Cup in South Africa, which generate additional investments in communication. Then the Bicentennial celebration and finally the effects of implementing the law of Audiovisual Communication Services.
Led the growth in Internet ad spending in 2009
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