Tourism Minister's Office, Henry Meyer, was Lionel Messi, Barcelona striker and National Soccer Team of Argentina, who laid the groundwork for "closer cooperation of the founding of the player in various activities that help to disseminate the country's image. " Meyer said he was "very proud that a figure so full personal and professional level as Messi is one of our best representatives to be known in the world.
Argentina Country Brand, who work closely with Leo Messi Foundation is a valuable tool to communicate our national identity. "
He added that this initiative and joined "several personalities like dancer Julio Bocca, the artist Diego Torres, the basketball player Emanuel Ginobili and Javier" Pupi "Zanetti."